Brand program
Credible
A brand system that makes an 8-person startup look like a company with a design department.
A focused three-week brand engagement for founders whose product is real but whose company still looks like a side project.
- Timeline
- 3 weeks
- Required from your team
- < 2 hours
- Engagement
- Brand
- Investment
- From $7,500
Selected teams shaped with LDS
Sage
Honeycomb
Protocol
The gap
The product is real. The company still looks early
You have a working product, early traction or a fresh round. But the logo was made in Canva, the deck looks like a template, and people judge the company on presentation before they ever see the product.
Positioning
The value is hard to say in one line.
Identity
The brand undersells the quality.
Presentation
The deck and templates look generic.
A clear fit
Built for the moment when good enough starts costing you
A quick check before we talk: who this program is built for, and who it isn’t.
This is for you if:
- You have a working product, early traction or a fresh round.
- Your logo was made in Canva and your deck looks like a template.
- You’re judged on presentation in rooms where the product isn’t visible yet.
This isn’t for you if:
- Pre-product founders.
- Anyone who only wants a logo.
- Anyone who already has a brand and needs a website — that’s Fundable.
What’s included
One complete brand system, from strategy to templates
- 01
Brand strategy
A positioning and brand strategy session that defines what you stand for.
- 02
Identity system
Primary logo, marks, lockups and usage, plus an animated logo in three formats.
- 03
Visual system
Color, typography and iconography, documented in brand guidelines.
- 04
UI foundations
Core design system foundations in Figma, ready for the product and site.
- 05
Templates
Eight social and pitch templates so the brand shows up everywhere from day one.
Across the 3-week engagement
< 2 hours
Required from your team
You make the key decisions.We keep the project moving.
We handle the strategy, creative direction, design, build, coordination, and momentum from start to launch. You bring the context, focused feedback, and timely decisions from the right people. With a clear process and focused working sessions, your team stays involved where its input matters most — without taking on the day-to-day management of the project.
How it works
A clear sequence, with momentum built in
Three focused weeks from research and direction to a finished, documented brand.
- 01
Week 1
Research + directions
Kickoff, market and competitor research, and three brand directions presented.
- 02
Week 2
Build the system
The chosen direction refined into a full system, with the logo animation produced.
- 03
Week 3
Guidelines + handover
Guidelines, templates, handover and a 30-minute training call.
Featured work
Brands that look like the company behind them
FAQs
The remaining questions.
Ready to become Credible?
Tell us where the company is now, what is not working yet, and what the next version needs to make possible.
